I recently went to visit my local Walmart and Target to grab up some more affordable makeup to test out. Side note - did you know Target has teamed up with Ulta Beauty?! How neat is that?!
My local Target has done some updates to their beauty area but I will say with the new updated makeup area at Target, I found it harder to find makeup and beauty products and living in a tourist area, my Target was low in stock on a lot of items - therefore I purchased most of the makeup at Walmart for the ease of shopping; BUT most of these makeup items can be purchased at both store locations and online!
My goal was to create a full face of drugstore makeup to test out and review - so below you’ll see everything from eyes, lips, and face!
I’ve also been considering making a Youtube video trying out each item, please let me know if you’d be interested in that as well!
At the bottom of this post will be a shopping widget where you can scroll and see all the items and within the shopping widget you can shop the items too!
Loreal Infallible Fresh Wear Foundation
Up to 24 hour natural finish foundation that is buildable. Claims to resist transfer, sweat and stay breathable all day while its color stays true all day. Has SPF 25 as well with 40 shade options plus a pressed powder to compliment it too. To me this is a drugstore dupe to the It Cosmetics Your Skin But Better Foundation. It does has a natural finish and the color holds well but I would not say its truly resistant to transfer (living in Florida the humidity and heat can make anything move, including this). I will 100% be repurchasing this because its a great everyday at home or errand run foundation. I love having an affordable option to use daily and then glam it up for date night or photos with my luxury foundation of choice.
Milani Conceal & Perfect Concealer
full coverage that has 12 hours of crease free and water resistant wear that blends seamlessly.
I grabbed this up because I wanted to try the foundation version of this but my shade was sold out, so I thought the concealer would be worth a shot at trying. There’s lots of shade options and it does blend out well. I personally don’t wear concealer often because I just build up the foundation coverage when needed but I did enjoy this. If I had major tired eyes I would consider grabbing this. I haven’t tried this on acne spots but it seems to blend well and have a full coverage where I believe it would cover up dark spots and acne areas.
Covergirl Clean Fresh Pressed Powder
100% vegan, makes pores less visible, skin feel and look smooth.
This is a simple pressed powder. Its easy to apply and its personally a good option for daily wear when you don’t want to use your expensive luxury powders. I prefer to use this type of powder on top of my liquid foundation to set it and this does the job. Is it perfect? No. The packaging is very very cheap and its a cheap pressed powder, so its not going to do the blurring effects or have a lot of skincare benefits compared to some of the high end makeup - but I do like the color of the packaging and I think for what I plan to use this for; it serves its purpose.
Elf Eyeshadow Bite Size Palette
Ultra pigmented quad with stay put power and a mix of matte and shimmer shades. Smooth and creamy application.
First of all, this is $3.00… I’m blown away at the price and the mini palette literally reminds me of a Natasha Denona but $22 cheaper. The eyeshadow isn’t luxury quality but does a great job at what its made to do. The images you’ll see the pigment quality and I feel the shimmer/sparkly colors are REALLY nice; like Stila quality. I’ve been trying to figure out why and how this can be so cheap and I realized its made in china but designed in the US (thats the only way I can see it being so affordable). I like it. I plan to wear these colors for more natural neutral eye looks.
Lash Paradise Mascara
Voluptuous volume and intense length. Allergy tested. Suitable for sensitive eyes.
I grabbed this up because I remember the internet going crazy at one point about it, every mega influencer claimed it was the best thing ever BUT I never grabbed onto it. I recently grabbed this up because I wanted to try a brown-black mascara instead of a jet black. I am super impressed with how many shade options this comes in. Also major win is it doesn’t smell inky - my LEAST favorite mascaras are the ones that smell bad but this one doesn’t! This has a bristle brush which I prefer for a more volumized look.
NYX Skinny Liner in Noir
Smudge proof long wearing hydrating formula in large shade range.
Once again, a super affordable item that does the job on days I dont want to grab up my luxury items. This truly has a super thin pencil (thinner than my Charlotte Tilbury liners) so you can really make sharp thin liner lines with this one. There is over 14 shades to pick from from bright greens/blues to the neutral and natural browns and blacks.
Milani Color Statement Lip Liner
This lipliner is 100% a dupe for the Charlotte Tilbury Pillowtalk. It’s an all around flattering liner color that can be used all over the lip or to just line. Its super affordable and easy to apply. Does wear off overtime when its used as a full lip color but it does the job of lining your lips and overall staying in place for your other lip products to stay put. 100% would grab a dozen of these to keep on stockpile.
Somewhat Luxury items that I’m calling Drugstore because A) Super Cheap/on clearance and B) sold at Ulta; which has a mix of drugstore and luxury - I personally feel these items are drugstore due to their prices.
KKW Contour Sticks
Creamy buildable contour and highlight sticks thats easy to blend. Dual ended with two shades perfect for highlighting, sculpting and bronzing the face.
These are marked down to $8.00 and used to be $32 - for that price I would grab some if you want a cream contour set that is an all-in-one from bronzing colors and highlight. It has an easy step by step instructions and does contour. I personally don’t understand contouring so these sticks made it easy for me. Are these perfect? No, one of the sticks wiggled like it wanted to break so I just make sure I’m not pressing too firmly on my face.
Kylie Cosmetics Blush
Pressed powder blush that is mistake proof and smooth with vibrant color.
The blush I had of Kylies is "We’re Going Shopping" which is no longer sold but I had this in my vanity forever because I just always grabbed up my $53 Charlotte Blush. This is only $18 which is why I’m okay with adding this to my ‘drugstore makeup’ post. Packaging is cute. Color is alright. I wouldn’t say its “mistake-proof” cause its easy to over apply blush. So I lightly applied it to make sure I didn’t overdo it.
Kylie Cosmetics High Gloss Lip Gloss
Gently softens your lips while leaving a mirror shine finish and no stickiness. Ultra shiny, non sticky and lip loving care formula with over 18 shade options
WOW - I DO NOT like this stuff. I grabbed up the clear one for a good clear gloss to wear on top of matte lip products or just alone. But its super sticky and once you get the applicator out of the tube it’s over halfway empty. I feel it’s a waste of money. No one wants to apply lip gloss and have their hair stuck to their lips cause its literally glue on your face. Please don’t waste a penny on this. Its 100% NOT worth it. If you want a good clear lip gloss ELF has one for a fraction of the price of this gloss and your hair wont be stuck to your face from it.
The question is: Which would I buy again? I would buy again the infallible foundation because I love the natural finish and its a great everyday foundation, the pressed powder because its cheap and like the foundation - its a good everyday product, and I would grab up the lip liner because its the BEST dupe for a Charlotte Tilbury Lip Liner.
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